How to bring a brand and packaging refresh to life

Companies often approach Blesbok Enterprises when they are undergoing a brand refresh or evolving their packaging design – it’s one of our favourite projects to work on.

Long-time valued customer – Bioglan, a wholly Australian-owned natural health supplement brand and part of PharmaCare Laboratories – recently engaged Blesbok to work on a fresh new colour design for their vitamin packaging range.

The brief – led by Ashley Smith of PharmaCare – was to produce a new navy-blue bottle and new pearlescent white lid in four different sizes, which would look great and stand out on the shelves in-store, and be fully recyclable.

Ashley said: “My team had conducted market research and we knew the exact colours and design we wanted to produce to revitalise the Bioglan brand with a more contemporary look and feel. I knew I’d be in safe hands with Blesbok to make this happen.”

A brand refresh and colour change can have a positive impact on customer satisfaction, customer preference and sales. The new Bioglan packaging is getting great feedback and strong results, making it easier for consumers to navigate the range, helping them choose the right vitamins to suit their health and lifestyle needs.

Our valued customers – such as Bioglan and PharmaCare – know that our team of experts are 100% committed to their specific sourcing and manufacturing project. We always focus on quality, efficiency, consistent and constant communication, and our trademark personal customer service at the very highest standard.

If you are considering a brand refresh, contact us, we’d love to help!

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