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Client: BIOGLAN
Packaging Sourced: Fully recyclable coloured bottles and lids in different sizes
Bioglan is a wholly Australian-owned natural health supplement brand, committed to enhancing the wellness of all. Their promise is to provide the most advanced and effective range of dietary supplements and natural foods in the global market – offering a product for every customer need and ensuring each product is developed to a unique formulation, with higher concentrations of active, pure ingredients to deliver enhanced health benefits.
The Blesbok Packaging Brief:
Long-time valued customer Bioglan – a PharmaCare Laboratories brand – engaged Blesbok Enterprises to work on a fresh new colour design for their vitamin packaging range as part of their brand refresh. The brief was to produce a new navy-blue bottle and new pearlescent white lid in four different sizes, which would look great, stand out on the shelves in-store and be fully recyclable. Something which customers would love.
The Blesbok Packaging Solution:
Bioglan conducted extensive market research and knew the exact colours and design they wanted to produce to revitalise the Bioglan bottles and lids with a more contemporary look and feel.
The Blesbok Team worked closely with Bioglan to produce the exact colour match and quality look and feel for the new bottles and lids.
Bioglan’s new brand refresh and colour change has had a positive impact on customer satisfaction, customer preference and sales. And the new Bioglan packaging is getting great feedback, producing strong results, and making it easier for consumers to navigate the range, helping them choose the right vitamins to suit their health and lifestyle needs.
